Ensuring you understand what personal information Bose Limited may collect about you, how we may use and share this information, and the steps you may take to limit this use or sharing, is fundamental to our respect for our customers.

This privacy policy is specific to Bose Limited customer operations in Hong Kong. As used within the context of this privacy policy, "personal information" means any information relating directly or indirectly to a living individual from which it is practicable for the identify of the individual to be directly or indirectly ascertained—such as your name or email address. Answers to survey questions, comments and suggestions that do not identify you are not personal information, and Bose is free to use and distribute this information without obligation. However, any personal information you submit to us in connection with such surveys, comments or suggestions is subject to this privacy policy.

This privacy policy does not apply to information we collect in connection with employment matters about our employees or applicants for employment.

Personal information we collect

In general, we collect personal information about you to support your relationship with Bose and to manage our business. We obtain personal information through various means, including:

  • Forms and requests you submit to us
  • Your communications and dealings with us (on our websites, in stores, at special events, over the phone and by mail)
  • Website tracking applications (for details see "Online tracking" below)
  • Our affiliates and third parties
  • Other sources

The personal information we collect may include:

  • Name, address, telephone number and email address
  • Billing information, such as credit or debit card number, verification number and expiration date
  • Information about purchases or other transactions with us
  • Online browsing information (for details see "Online tracking" below)
  • Other personal information

We may combine the personal information we receive from one source with information we receive from other sources.

Online tracking

In order to make improvements to Bose.com.hk and your online shopping experience, we automatically receive and record information from your computer and browser, including your IP address, Bose cookie information (see below), software and hardware attributes, and the pages you visit. To do this, we may use applications that recognize your computer and gather information about its online activity.

For example, we use "cookies" on our website. A cookie is a small amount of data, often including an anonymous unique identifier, sent to your browser from a website. If your browser's preferences are set to accept it, the cookie is stored on your computer’s hard drive. Your browser will permit a website to access the cookies it has sent to you, but not the cookies sent to you by other websites.

Our cookies provide information that makes it easier for you to use our website. They enable you to make purchases on Bose.com.hk and move uninterrupted between site areas. They collect information about your use of our site, your computer's operating system and browser type, your Internet service provider, domain name and IP address, and the website visited before our site and the link used to leave our site.

We may also use cookies for a number of other reasons including:

  • To allow you to access your information when you "sign in" to your account
  • To provide you with customized content
  • To remember the last page you visited
  • To keep track of preferences you specify while visiting Bose.com.hk
  • To conduct general analysis and research
  • To identify purchases made in response to our advertising

A cookie does not allow us to read any other information from your hard drive. If you are concerned about having cookies on your computer, you can remove them at any time. You can also set your browser to block cookies, or to notify you when you receive a cookie, allowing you to decide whether or not to accept it.

We may also use an application known as a "web beacon." A web beacon is an electronic file that usually consists of a single-pixel image. It can be placed on a web page or in an email to transmit information, which could include personal information. We may use web beacons, in conjunction with cookies, for a number of reasons, including:

  • To assist in tracking and analyzing advertising effectiveness
  • To verify purchases made on Bose.com.hk
  • To count and recognize site visitors
  • To personalize your experience

In addition to our use of these applications, certain third parties and affiliates may set and access cookies on your computer, and use web beacons in conjunction with them. For example, third parties or affiliates may administer Bose banner advertising programs on non-Bose websites, or they may provide auditing, research or reporting. Their use of these applications is subject to their own privacy policies, not the Bose.com.hk privacy policy. If you prefer to prevent these third parties and affiliates from setting and accessing cookies on your computer and using web beacons in conjunction with them, you may set your browser to block cookies.

Please note: To complete a purchase on our website, you’ll need to accept cookies sent by our site. Blocking our cookies may also impact the usability of other features on Bose.com.hk.

Children's privacy

Bose.com.hk is a general-audience website. We do not knowingly collect personal information from children under the age of 13.

How we use personal information

In general, we use the personal information we collect about you to support your relationship with Bose and to manage our business. We may use your personal information for various purposes, including:

  • To complete a purchase or other transaction that you initiate
  • To respond to your request for information and provide you with more effective and efficient customer service
  • To provide you with product updates and information about products you have purchased from us
  • To customize the advertising and content you see
  • To help us better understand your interests and needs and to improve your Bose experience
  • To make improvements to our websites
  • For analysis, marketing research and reports
  • To manage our business
  • As permitted or required by applicable law
  • For other purposes

We may also use your personal information to contact you by email, postal mail or phone regarding Bose products, services, promotions and special events. Please see Privacy Preferences if you wish to restrict the use of your personal information for this purpose.

If you request that your Bose purchase be shipped to someone other than yourself (such as a gift recipient), we may also use the recipient’s personal information as described above. Like you, these recipients may restrict our use of their personal information for purposes of being contacted by email, postal mail or phone regarding Bose products, services, promotions and special events. Please see Privacy Preferences.

Why and how we share personal information
Bose may share your personal information with our affiliates and with third parties (companies not subject to common ownership or management with Bose Limited) as follows:

  • To assist us in providing you with services or completing a purchase or other transaction that you initiate
  • To assist us in managing our business and to perform activities such as research and analysis
  • To assist us in marketing, such as the administration of our promotional email and online advertising programs
  • To respond to subpoenas, court orders or legal process, or to establish or exercise our legal rights or defend against legal claims
  • When we believe it is necessary in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our terms and conditions
  • As permitted or required by applicable law

We may also share your name and contact information with our affiliates and third parties so that they may contact you by email, postal mail or phone regarding products, services, promotions or special events that might appeal to your interests. Please see Privacy Preferences if you wish to restrict the sharing of your personal information for this purpose.

If you request that your Bose purchase be shipped to someone other than yourself (such as a gift recipient), we may also share the recipient’s personal information with our affiliates and third parties as described above. Like you, these recipients may restrict the sharing of their personal information for purposes of being contacted by email, postal mail or phone regarding products, services, promotions and special events that might appeal to their interests. Please see Privacy Preferences below.

Privacy preferences

You have choices about our use and sharing of your personal information for marketing purposes. You may, at any time, ask us not to:

  • Use your personal information to contact you by email, postal mail or phone regarding Bose products, services, promotions and special events that might appeal to your interests
  • Share your name and contact information with our affiliates and third parties so that they may contact you by email, postal mail or phone regarding products, services, promotions or special events that might appeal to your interests

Please call the Bose Hong Kong hotline at +852 2123 9000 to express your privacy preferences.

You may also have the opportunity to express your privacy preferences when submitting certain information to us, such as during a transaction or on an event registration form. In addition, our email communications always include a method for you to unsubscribe from our email list.

Please note that, regardless of your request, we may still use and share certain information as permitted or required by applicable law.

Right to request and correct your personal information

You have the right to ask us to ascertain whether we hold personal information belonging to you. You may also request us to supply to you within a reasonable time a copy of that personal information. Where we have provided you with a copy of your personal information and you consider that the information is inaccurate, you have the right to request a correction of that information. The Bose contact person to whom any such requests may be made is:

Marketing Executive
Bose Limited
Suites 2101-05, Tower 1
Times Square, 1 Matheson Street
Causeway Bay
Hong Kong

Security of personal information

You should know that no transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. While we strive to protect your personal information, neither Bose Limited nor any of our service providers can ensure or warrant the security of any information you transmit to us over the Internet.

Changes to this privacy policy

The above privacy policy is specific to Bose Limited operations in Hong Kong. This policy is governed under the laws of Hong Kong, Special Administrative Region of the People's Republic of China, notwithstanding any principles of conflicts of law. We reserve the right to amend this policy at any time. Any such amendments to this policy may apply to information we collect in the future as well as any information we obtained prior to such amendment. We will post all changes to this policy on this website.

If you have any questions, please send us an email.

You may also contact us at +852 2123 9000.

Or send a letter to:

Bose Limited
Suites 2101-05, Tower 1
Times Square, 1 Matheson Street
Causeway Bay
Hong Kong